Business strategy

Business strategy is a process that enables a senior management team to navigate from where they are today to where they aspire to be. Success requires an intimate understanding of identity. A good business strategy develops from a clear and rich understanding of the current context that an organization finds itself in and a high degree of awareness of its ‘identity’. The future can then be considered through: the ambitions of the senior team, the aspirations of key stakeholders and the many opportunities that can be identified. These future goals can be qualified against reality based on the pace at which the organization can be developed.

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